This gets you the quickest ROI. Consistent presence on social media is key to increased brand retention. When someone is looking for a new dentist/hairdresser/plumber, they go to places like social media to ask friends. Constant presence means an increased likelihood that someone will tag your business in the post.
The classics: print, radio, TV, billboard, and bus signs. These methods of advertising cut through the most demographics and gets you seen by the most people.
A website is the bread and butter of any professional business. Consumers are predisposed to subconsciously think that if you don’t have a website, you may not be a reputable business. If a website is your source of traffic, you need to make sure it’s set up in a way that leads consumers and clients to contact you, rather than click away.